Living Proof Color Care Shampo

What it is: A sulfate-free, silicone-free color care shampoo that gently cleanses, nourishes and protects against UV, hard water and damage (which can cause color fading). What it does: Gently cleanses hair; UV protection; Reduces damage from wet combing with enhanced slip; Provides protection against hard water minerals that degrade hair color; Helps hair stay cleaner, longer; What else you need to know: You lose the most color during your first few washes after your color service. Start using the Color Care Shampoo & Conditioner the next time you wash your hair post-treatment to help protect your color for long-lasting results. Apply to wet hair. Lather. Rinse. Follow with Color Care Conditioner.