It's a 10 Miracle Brightening Shampoo for Blondes

The purple hue of this shampoo helps to neutralize brassy, yellow tones and restore hair to its former bright color. Bring out your best possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness. This is a great toning shampoo for beautiful gray tresses too!

BENEFITS:
Tones Brassiness.
Brightens highlights.
Prolongs color retention.
Enhances volume.
Conditioning formula.
Safe for everyday use.
Increases shine.
Improves elasticity and strength.
Helps prevent breakage.

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Peg-4 Rapeseedamide, Glycerin, Glycol Distearate, Panthenol, Butyrospermum Parkii (Shea) Butter, Dimethiconol, Acrylates, Copolymer, Guar Hydroxypropyltrimonium Chloride, Cocamide Mipa, Peg-45m, Tea-Dodecylbenzenesulfonate, Magnolia Grandiflora Flower Extract, Magnolia Grandiflora Leaf Extract, Magnolia Officinalis Bark Extract, Citrus Limon (Lemon) Peel Oil, Sodium Hydroxide, Citric Acid, Disodium Edta, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum), Benzyl Salicylate, Geraniol, Citronellol, Limonene, Linalool, Ext. Violet 2 (Ci 60730).

Use daily or every other day to gently cleanse blonde hair. Wet under warm water and lather for three to five minutes, concentrating mainly on scalp and letting suds cascade through length of hair. Follow with a warm or lukewarm water rinse and pat dry or style as normal.