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Versace's fragrance empire began in 1992, when he released his first signature scent, Gianni Versace. Subsequent fragrances under the Versace name include 1990's Versus for Men cologne and Blonde, which was launched in 1995. Crystal Noir was launched in 2004 and became a perfume industry blockbuster. In 2007, the company launched its latest fragrance creation, Versace by Versace.