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Aveda Men Pure-Formance Firm Hold Gel delivers maximum hold, control, definition and shine without unwanted build up or flaking.

  • Ideal for maximum hold and control.
  • Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.


Work a small amount between palms and apply evenly through damp hair and allow to air dry.


SpearmintMentha viridis
Used in ancient times to scent bath water, heal sore gums and whiten teeth, this light, minty oil has an uplifting aroma. Its leaves are often steeped in tea as an herbal remedy for heartburn, nausea and digestive ailments.

LicoriceGlycyrrhiza glabra
Also known as "sweet wood," Licorice is anti-irritant 

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Aveda Men Pure-Formance Firm Hold Gel 5 FL OZ

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Product code: 100963

Regular Price: $34.63

(save 13%)

Special Price $29.99

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Size 5 FL OZ

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