Aveda Be Curly Shampoo gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair.
- Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
- wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave
- A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences
*Use of the 4-step Be CurlyTM System vs. untreated hair.
Massage into wet hair and scalp. Rinse. For best results, follow with Be CurlyTM Conditioner, style with Curl Enhancer and Style-PrepTM
Possessed of strong soothing properties, this desert succulent is a source of moisture. Favorites that contain aloe: Be CurlyTM Curl Enhancer, Be CurlyTMShampoo, Smooth InfusionTM Shampoo, Smooth InfusionTM Conditioner, Smooth InfusionTM Style-Prep SmootherTM.
Wheat ProteinTriticum aestivum
Wheat protein is used to help protect hair from heat damage due to styling with blow dryers, irons, curling rods and other hot styling tools. The wheat protein blend is also used in our be curlyTM shampoo/conditioner/style prepTM expands when hair is wet and retracts when hair is dry to enhance curl or wave.